You Need Great Content If You Want Higher Rankings In 2013

Everybody wants to be ranked number one in Google. But getting there has always been far from easy. Over the last decade internet marketers have played a game of cat and mouse with the world's most widely used search engine. Whether it was stuffing keywords, social bookmark spamming or using bots to build links with 1000s of sites at the press of a button, they used all manner of strategies for tricking Google into awarding them page one. But the tide is turning.

Google's Penguin & Panda updates may have soft and cuddly titles. But they have brought destruction and chaos to the virtual empires of thousands of internet marketers. A lot of affiliate marketers continue to use automated software and automated software to infest websites with backlinks to their sites. But their days are numbered. Ultimately, it’s only a matter of time before Google emerges victorious, and SEO marketers bow their heads in obediance to the new way top rankings are earned.

The main advice coming from Google is not to optimise at all. If you do anything to try and cheat the system you are only an algorithm update away from a ‘Google slap’. Instead, looking natural is the name of the game. How can you achieve this? Through your content. For this reason a copywriter should now be on your roller deck for search engine optimisation services. Here is a rundown of the five pillars of the new rules of SEO: Bounce Rate - This is the number of visitors who leave your site without checking out other pages. This means the longer people stay reading your content the more respect you’ll get from Google.

Therefore to increase your rankings, you will need high quality content that keeps them engaged, answers their questions and encourages them to read more. Cheap articles you can buy off freelance bidding sites are unlikely to achieve this. Target A Wider Range Of

Keywords - Not long ago the main SEO advice was to use keywords in your 'anchor text. Predictably, this tactic became totally overused and abused to the point where it has backfired for many website owers. Nowadays, you need to have a range of anchor text to reflect the many different ways in which people can connect to your website’s content. Rather than just having ‘snow plough’ as your link in every syndicated blog post and article, you need to include terms like 'visit our snow plough website', 'we sell the best snow ploughs‘ and more varied anchor text .

Social Signals- What other people think has always been a strong barometer of what constitutes great content. So Likes, Tweets and other social media indicators are being used in Google's algorithm. And how do you think you can garner all these Likes and Tweets? That’s correct, through providing high quality information that entertains, informs and educates. In fact, you can now get as much traffic from social media sites as you can the search engines. This means high value content can double your traffic, and one day the social web's influence may grow to the stage where you dont even have to worry about SEO.

Posting On Other People's Blogs - Backlinks from relevant, high quality websites has always been SEO mana. But these days popular blog owners can afford to be picky. They won’t be impressed if you submit to them content that has been rehashed from other sites, rewritten and served as original thought. If you want your articles to be accepted and to drive traffic, along with a backlink, you need to provide something that offers a new perspective on a relevant topic. It takes time and research to assemble such high quality, original guest posts. But the sweet ‘link juice’ you gain as a result will make all the effort worth it.

Google Authorship - It might not have caught its rivals, but Google+ is still around. Being a member of other people’s ‘circles’ gives Google a clear signal that you have something interesting to say. As such, adding the Google authorship tag to your website lets Google know you write stuff that people read and that you deserve the nod of approval to sit at the top table of its search results. So, as you can see from these 5 rules of SEO , high quality content is vital. To gain higher rankings in Google you need to form partnerships with SEO content producers and/or copywriters. Another benefit you'll gain is that along with higher search engine rankings, you will be growing your reputation as a thought leader and an expert . Higher conversions and more sales on your website will follow as a result.